What is an Amazon Affiliate link?

As an Amazon Associate, Shoppd earns from qualifying purchases through affiliate links.

Why affiliate links?

Shoppd is free. We use affiliate links on some purchases to cover our servers, security, and keeping bots off the platform — that's it. No ads, no selling your data, and we never push products.

Many of our links earn us nothing.

And we like it that way. When we can confidently find a brand's own website, we'll send you straight there if that's the best option for you — even though those links earn us nothing. The right choice for you matters more than our commission.

Our Promise

"We, Shoppd, will never promote a single product over another due to monetary incentive in our search or rating algorithms. What you see is what you get."

Searching for products or brands on Shoppd highlights friends' recommendations first, then ranks based on a personalized Shoppd Score.

What is a Shoppd Score?

Shoppd Scores range from 0-10 and are a quick way to gauge the quality and customer satisfaction of a product or brand from users you can trust.

ratings of 5 and below generally indicate more dislikes than likes

3.7

ratings of 5-7 indicate mixed but mostly positive sentiments

6.3

ratings above 7 are highly vouched for, especially above 8.5

8.5

How is Shoppd Score calculated?

Scores are an aggregation of all ratings and a randomized buffer of plus or minus 0.2 to protect anonymity. The more ratings a product has, the closer it will be to 10, however a score of 10 is quite rare. The ratings considered will either be one's extended friend network or the greater verified Shoppd community-- depending on the size of one's network and the number of available ratings.

Where can I find detailed reviews?

For more information on a product and long-form reviews, you may use the product's "View on [retailer]" button (e.g. "View on Amazon" or "View on Alo"). Shoppd does not intend to be an exhaustive source of information, but rather provide quick and easy guidance for trustable products. We hope to alleviate choice anxiety and cut shopping research time in half. Features in the pipeline include limited-character 'tag-reviews' based on product category (ex: taste, packaging, skin-type, etc.) for a more holistic product picture at glance.

Why does trusting a product today feel like emotional labor?

Every other review reads like a bot, and search results feel more and more like ads. Even listed ingredients are getting hard to trust.

You're not alone and 'skimpflation' is very real.

So, go down a Reddit rabbit hole, consult bestie, or just buy the damn brand name. It's not like it's going to kill you. Probably.

This is why we built Shoppd.

A space where your trusted social circle and science-backed insights do the heavy lifting for you.

How we shop is a part of who we are. It's time to make our data work for us—not against us.

Team

Simran (ex-Amazon) & Ishan (ex-Walmart)

Yes, we're siblings. Yes, we left Big Tech. No, we still don't trust the algorithms.

We believe in a world where targeted ads are obsolete, because shopping shouldn't be a war.

When brands stop spending billions fighting for our attention, they can actually reinvest in their products and honestly communicate the changes they make.

As AI advances, consumers are getting smarter and our dollar should buy us a seat at the table.