Why does trusting a product today feel like emotional labor?
Every other review reads like a bot, and search results feel more and more like ads. Even listed ingredients are getting hard to trust.
You're not alone and 'skimpflation' is very real.
So, go down a Reddit rabbit hole, consult your bestie, or just buy the damn brand name. It's not like it's going to kill you. Probably.
This is why we built Shoppd.
A space where your trusted social circle and science-backed insights do the heavy lifting for you.
How we shop is a part of who we are. It's time to make our data work for us — not against us.
Team
Simran & Ishan
ex-Amazon & ex-Walmart
Yes, we're siblings. Yes, we left Big Tech. No, we still don't trust the algorithms.
We believe in a world where targeted ads are obsolete, because shopping shouldn't be a war.
When brands stop spending billions fighting for our attention, they can actually reinvest in their products and honestly communicate the changes they make.
As AI advances, consumers are getting smarter and our dollar should buy us a seat at the table.
