Shoppd

What is an affiliate link?

Some "View on…" buttons are affiliate links — to Amazon and to brand or retailer partners. If you buy through one, Shoppd may earn a small commission, at no extra cost to you. As an Amazon Associate, Shoppd earns from qualifying purchases through affiliate links.

Why affiliate links?

Shoppd is free. We use affiliate links on some purchases to cover our servers, security, and keeping bots off the platform — that's it. No ads, no selling your data, and we never push products.

Many of our links earn us nothing.

And we like it that way. When we can confidently find a brand's own website, we'll send you straight there if that's the best option for you — even though those links earn us nothing. The right choice for you matters more than our commission.

Our Promise

"We, Shoppd, will never promote a single product over another due to monetary incentive in our search or rating algorithms. What you see is what you get."

Searching for products or brands on Shoppd highlights friends' recommendations first, then ranks based on a personalized Shoppd Score.

What is a Shoppd Score?

Shoppd Scores range from 0-10 and are a quick way to gauge the quality and customer satisfaction of a product or brand from users you can trust.

ratings of 5 and below generally indicate more dislikes than likes

3.7

ratings of 5-7 indicate mixed but mostly positive sentiments

6.3

ratings above 7 are highly vouched for, especially above 8.5

8.5

How is Shoppd Score calculated?

Scores are an aggregation of all ratings and a randomized buffer of plus or minus 0.2 to protect anonymity. The more ratings a product has, the closer it will be to 10, however a score of 10 is quite rare. The ratings considered will either be one's extended friend network or the greater verified Shoppd community-- depending on the size of one's network and the number of available ratings.

Where can I find detailed reviews?

For more information on a product and long-form reviews, you may use the product's "View on [retailer]" button (e.g. "View on Amazon" or "View on Alo"). Shoppd does not intend to be an exhaustive source of information, but rather provide quick and easy guidance for trustable products. We hope to alleviate choice anxiety and cut shopping research time in half. Features in the pipeline include limited-character 'tag-reviews' based on product category (ex: taste, packaging, skin-type, etc.) for a more holistic product picture at glance.

Why does trusting a product today feel like emotional labor?

Reviews read like bots. Search feels like ads. Even ingredient lists lie.

You're not crazy — 'skimpflation' is real.

So you doomscroll Reddit, text your bestie, or just buy the damn brand name. It won't kill you. Probably.

This is why we built shoppd.

A space where your trusted social circle and science-backed insights do the heavy lifting for you.

How we shop is a part of who we are. It's time to make our data work for us — not against us.

Team

Simran & Ishan

ex-Amazon & ex-Walmart

Yes, we're siblings. Yes, we left Big Tech. No, we still don't trust the algorithms.

We believe in a world where targeted ads are obsolete, because shopping shouldn't be a war.

The problem

30%

of online reviews are estimated to be fake in 2026, while

$12B

is spent on sponsored content.

Content Overload

Illusion of Choice

Sources: Capital One Shopping · EMARKETER

How it works

Join us in building something real.

Invite-only · 100% verified community

2 easy steps

1

Import your purchases

Private and encrypted 🔐
2

Swipe to curate

Share your collection with friends.

Unlock

🧑‍🔬

Unbiased Product Discovery

Community & science driven recs
🧘

Mindful Shopping

Truly reflect on past purchases.
💰

Unbeatable Deals (Opt-In)

Only time we'll promote products

Our Mission

Shopping should feel confident — not uncertain.

Today we rely on reviews from people we don't know, on platforms optimized for promotion, not truth. Shoppd brings trust back to shopping by helping you discover products through people you actually trust.

What is an affiliate link?

Why affiliate links?

Many of our links earn us nothing.

Our Promise

What is a Shoppd Score?

How is Shoppd Score calculated?

Where can I find detailed reviews?

Why does trusting a product today feel like emotional labor?

Team

Don't buy the
shop-slop.

Join us in building something real.

A safe haven from ads, bots & influencers.

See what we've all already shoppd.

Our Mission

What is an affiliate link?

Why affiliate links?

Many of our links earn us nothing.

Our Promise

What is a Shoppd Score?

How is Shoppd Score calculated?

Where can I find detailed reviews?

Why does trusting a product today feel like emotional labor?

Team

Don't buy theshop-slop.

Join us in building something real.

A safe haven from ads, bots & influencers.

See what we've all already shoppd.

Our Mission

Don't buy the
shop-slop.